Pharma News
Bristol Myers Squibb Launch New DTC Campaign in Plaque Psoriasis
![](https://meefro.com/wp-content/uploads/2023/02/Bristol-Myers-Squibb-Launch-New-DTC-Campaign-in-Plaque-Psoriasis.jpg)
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The campaign, “Found It,” is part of a robust DTC program designed to educate adults with moderate to severe plaque psoriasis about SOTYKTU™, a new oral treatment option.
The first TV spot, which aired on Sunday, February 5th during the 65th annual Grammy Awards, celebrates the feeling of finally finding a treatment that may restore confidence and freedom and, most importantly, the ability to love your skin.
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