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Being Happy Leads to Increased Snacking!

Amongst those who connect snacking with their mood, 70 percent of Indians feel satisfied, happy, and excited after consuming snacks.

The Joy of Snacking

When compared across regions, the report highlights that Eastern India showed the maximum skew with 75 percent of its citizens snacking more when they are happy.

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North, West, and South India showed near similar levels of emotions scoring 72 percent, 67 percent, and 74 percent respectively. The above findings get even more corroborated when looked at across cities.

Amongst cities, people from Delhi, Chennai, Hyderabad, and Kolkata, snack more when they are happy. With Delhi topping the list at 81 percent, followed by Chennai and Hyderabad at 77 percent each, and Kolkata at 75 percent, indicating that locals of these cities find snacks as mood uplifters.

Besides, the average for Mumbai stood at 68 percent, and the average for Ahmedabad residents opting for snacks when happy is 67 percent. This is followed by Pune and Bengaluru at 66 percent each, Lucknow at 62 percent, and Jaipur at 61 percent.

Another aspect that came up in the report was the food-mood connection in both genders, revealing that 74 percent of women and 70 percent of men snack more when they are happy.

Abhay Parnerkar, Chief Executive Officer (CEO), of Godrej Tyson Foods Limited (GTFL), said, “As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. The report showcases consumers perceive snacking as a mood uplifter. Going forward, the dynamics that will shape India’s snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars. Speaking specifically of the mood pillar, snacking will have a larger influence over both consumers and brands.”

Source: IANS

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