Inizio acquires Evolution Road

Inizio, a strategic partner for companies in health and life sciences, has announced the acquisition of Evolution Road, a digital innovation company in life science omnichannel, digital marketing and digital health strategy.

Evolution Road will become part of Inizio’s MarComms business unit, Evoke, a global brand, experience, and communications platform, purpose-built to make health more human™. Evolution Road will enhance Evoke’s commercial innovation offering, digital health solutions, and end-to-end omnichannel suite of services.

Evolution Road offers a range of strategic marketing services which help clients make data-driven strategic decisions to plan, execute and measure highly effective digital and omnichannel marketing programs, meet their brand objectives and improve real-world outcomes.