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How to make 2024 a banner year for biopharma, despite the headwinds

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The challenges faced by pharmas and biotechs in the year to come are well documented — drug pricing regulations, a skittish investing landscape and looming patent cliffs contribute to the shaky ground beneath the industry’s feet.

What can drugmakers do to overcome these hurdles? Analysts and other industry watchers have laid out a roadmap that could help keep the life sciences on track through the difficulties that lie ahead. From dealmaking to embracing technology to improving innovation strategies, here are some of the tactics analysts said could give pharmas and biotechs an edge.

Reinventing the investment playbook

In the harsh market environment of the post-pandemic world, it’s more difficult to realize a return on investment despite booming R&D, according to a report from consulting firm PwC. As competition becomes more concentrated in indications like blood conditions, cancer and infectious disease, PwC recommends that pharmas differentiate their investments and find “white space” where the market is less saturated.

This dynamic is also visible in industry M&A, which has been relatively slow since the beginning of the pandemic. Dealmaking is likely to pick back up again, and the beginnings of that surge could be witnessed last year, according to a report from consulting and professional services company EY.

While oncology has led the way in life sciences dealmaking in the last five years, the intense competition for proven cancer treatments has caused valuations to skyrocket with oncology acquisitions averaging almost 12 times the target company revenue, wrote Subin Baral, EY global deals leader in life sciences.

With that number in mind, Baral recommends that potential acquirers do the math to ensure they are actually bringing value to the bottom line through these deals.

“Life sciences companies must understand that doing the right deals is a process rather than a single transaction,” Baral said in the report. “Even with the unsettled operating environment we expect to see continuing into 2024, the life sciences companies that can recognize and deliver on these dealmaking imperatives will be well placed to secure value far into the future.”

To accomplish this, Baral said more focused business models, identification of value-adding therapeutic areas and awareness of disruptive opportunities could help ensure a more robust M&A portfolio.

With life sciences M&A rising 34% from 2022 to $191 billion in 2023, the industry is seeing the return of dealmaking, particularly from pharma giants looking to support a dwindling number of blockbusters as patents end.

The PwC analysts said “the sector should also widen the types of investments it’s willing to target, including smaller biotech, research universities, equity investments, collaborations and venture capital.”

Build trust by mitigating risk

When convincing investors to buy into the prophecy of better biopharma returns in the future, companies need to build the narrative that will bring them to the table, according to a year-end 2023 report from Evaluate.

“Unless companies can tell a very convincing growth story, investors are refusing to put money to work,” Evaluate analysts wrote. “This is likely to remain true next year, for both the public and private biopharma sectors.”

PwC analysts call this “protecting the enterprise” — to maintain trust in a company’s future profits, executives need to anticipate threats and manage risks, the PwC report says.

“Executives focused on growth alongside the risk agenda know that trust is critical to the mission,” PwC analysts wrote. “Strong risk and resilience capabilities can be the difference between those that thrive and those that fight to survive.”

What this comes down to in the eyes of EY analysts is improving the lives of patients. If companies can demonstrate value in the wider healthcare landscape, then risks like regulatory scrutiny or pricing crackdowns within the Inflation Reduction Act will be less impactful.

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