What if you could identify which HCPs have been educated on competitive products? Benchmark your speaker program effectiveness to maximize the value of your campaigns.
Register Free: https://www.pharmexec.com/pe/benchmarking-effectiveness
Event Overview:
Benchmarking Speaker Campaign Effectiveness
Using Open Payments for competitive strategies beyond compliance
Sales and marketing effectiveness of speaker programs is often one of the least understood aspects in our industry. Yet pharma brands spent over $12.5 billion in 2022 to engage and influence with HCP-to-HCP activities. CMS’s Open Payments data is an overlooked tool to get greater visibility and create more strategic opportunities (while also enriching compliance). But because Open Payments data is designed as a public service and not modeled for company insight and benchmarking, using it is rarely considered.
This webinar will explore how to filter and pinpoint critical data sets using browser-based technology to get marketing insights from this data and measure your competitiveness.
Key Learning Objectives
- Taking a deep dive comparing real-world programs as competitive analysis
- Trending for geography, time, and activity levels
- Deep dives into HCP practices and speaker campaign spending
- Incorporating first-party program data with Open Payments analysis
Who Should Attend
- Pharma marketing leaders, commercial/sales leaders in HCP engagement
Speaker:
Rina Yasuda
Founder, CEO
Insyght Interactive, Inc.
Ms. Rina Yasuda is the founder and CEO of Insyght Interactive, Inc., which offers full-service planning for medical education conferences, symposia, and congresses for the pharmaceutical industry. As CEO, she has spearheaded the creation of several proprietary tools to enable clients to streamline all aspects of live and online speaker programs, to enable speakers to access brand information, and to help the industry establish and nurture relationships with Key Opinion Leaders through information exchange. Today, she leads a team of high-level medical content specialists, graphic designers, meeting planners, and technology developers who ensure that every Insyght event and initiative is executed flawlessly. In addition to her work at Insyght, Rina serves as a member of the Board of Directors for the Diversity Alliance for Science Organization, advocating for diversity and inclusion in the field. Additionally, her dedication to education is evident through her role on the Board of Trustees for St. Matthew’s Parish School in Pacific Palisades, California. She maintains contact with local and national business organizations and has been the recipient of numerous awards, including Los Angeles’ Fastest Growing Private Companies, Top 500 Diversity Owned Businesses in the United States, Women Making a Difference: LA’s Inspirational Women Business Leaders, Inc. 500, Inc. 5000, and Fast 50 Asian American Businesses in the United States.
Register Free: https://www.pharmexec.com/pe/benchmarking-effectiveness
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